Founder
KaySukumar
Founder & Creative Director, Mad Good Labs
Seventeen years of global brand work. The same standard of craft, now applied to the systems that win you clients.
Directed for
- Bulgari
- Jo Malone
- Estée Lauder
- Clinique
Live craft.Global direction.AI scale.
The standard
Directed, not assembled.
A campaign film is a system: brief, schedule, crew, cut, delivery. Miss one handoff and it shows. Lead response works the same way, so we build it with the same discipline.
Two practices
Automations first.
Speed-to-lead, missed-call text-back, booking, CRM and invoicing on n8n, Make, GoHighLevel and HubSpot. Then campaign film for brands that want both.
See automations → See the creative →Working worldwide
Your time zone.
Sydney studio, clients in New York, London, Toronto and Dubai. Calls are booked in your local time, with early and late slots kept open.
Pick a time in your zone →In Kay’s words
I’ve spent seventeen years as a creative director on global brand work: London, Paris, Amsterdam, New York, LA, across Asia, and home in Sydney. I’ve directed for Bulgari, Jo Malone, Estée Lauder and Clinique, alongside some of the biggest agencies in advertising.
That work teaches you one thing fast. At the highest level, nothing ships on luck. Every brief, every handoff, every frame is a system, and the system is what makes the work look effortless.
Mad Good Labs puts that standard into the part of a business most people never see: the systems that answer the lead, book the call and get the invoice paid. Same craft. Different canvas.