Mad Good Labs: automations that book the call, films that stop the scroll. Sydney studio. Clients in New York, London, Toronto and Dubai.
Systems that book the call. Films that stop the scroll.
Sydney studio. Clients in New York, London, Toronto and Dubai.
Founder credits
Kay Sukumar — 17 years directing for luxury and beauty houses.
- Bulgari
- Jo Malone
- Estée Lauder
- Clinique
Two practices. Choose a world.
01 Automations From interest to a booked call — without the lag. Enter Automations → 02 Creative Campaign films with international agency finish. Enter Creative →What we do
Live craft. Global direction. AI scale.
“Seventeen years as a creative director on global brand work, from London, Paris and Amsterdam to New York, LA, Asia and Sydney. Bulgari, Jo Malone, Estée Lauder, Clinique and some of the biggest agencies in advertising taught me what delivering at the highest level really takes. Mad Good Labs brings that same standard of craft to the systems that win you clients.” — Kay Sukumar
Start here
Tell us the bottleneck. We’ll map the fix.
Twenty minutes. Your bottleneck, mapped. Pick a time in your time zone.
Book a call
Kay’s calendar opens right here. No back-and-forth emails.
Prefer email?
kay@madgoodlabs.com
See automationsSee the creative
Sydney studio. Clients in New York, London, Toronto and Dubai.
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kay@madgoodlabs.com
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+61 494 371 248
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WhatsApp